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Paper Details

Paper Title
An Exploratory Study on Factors influencing Buying Behavior of Consumers of Television in Two Municipal Towns of Undivided Balasore District of Odisha
The object of the present study is to examine the important factors influencing the consumer buying behavior towards television. This study covered the areas of two municipal towns namely Balasore and Bhadrak, Odisha. A structured questionnaire was administered to obtain information on selected key variables affecting the buying behavior of the consumers towards television. The information from 300 consumer respondents representing cross section of population was collected. The data so collected has been analyzed by the application of appropriate statistical tools. The result reveals that the important demographic variables do not influence significantly the buying behavior of consumers so far as the brand preference for television product is concerned. On the basis of the findings, few important suggestions were offered for the benefit of marketers and consumers.
Brand, Buying Behavior, Demographic Variables, Television.
Others Details
Paper Id : 87628
Author Name : Smruti Ranjan Das
Co-Author Name(s) : Prof.Devi Prasad Misra
Volume/Issue No : Volume 05 Issue 03
Page No : 273-281
DOI Number : DOI:10.21090/IJAERD.87628
Publication Date : 2018-03-13
License : This work is licensed under a Creative Commons Attribution 4.0 International License.
website :
Impact Factor : 4.72, SJIF-2016
ISSN Details : eISSN: 2348-4470, pISSN:2348-6406