Developing Shopping Trip Generation Model in Residential Area of Ahmedabad City - A Case Study of Gurukul Area


  • Parikh M.S Tatva Institute of Technological Studies, Modasa
  • Dr H.R. Varia Tatva Institute of Technological Studies, Modasa


Transportation planning, shopping activities, Trip generation, urban level


Safe, economic and timely transportation of passengers and goods/freight is necessary for the development of any
nation. Efficient shopping activities are important for the transportation. Due to increased population and shopping malls
and retails/wholesale hub, satisfying the need for the fast supply of consumers’ products at regional and urban level becomes
essential. Special shopping activities are inevitable to develop for the uninterrupted movement of public at regional level. At
urban area level it is interesting to know about the movement of people. In the highly dense populated urban area, trips of
shopping may be considerable to affect the passenger vehicle trips. How these trips increase with respect to increase in
population? Which commodities generate more trips of supply? What is the influence of shop area on these trips? Which are
the other factors significant to generate these trips? These are the questions to be answered in the context of today’s rapid
urbanization, which may be helpful to develop shopping trip generation model on the urban road network.
Looking at the above, this study is aimed to study about the shopping trip generation in the urban residential area. Very few
researchers have tried to develop the model of trip generation of shopping activities for the urban area in India. In this study
highly dense populated residential area of Gurukul of Ahmedabad city is selected. Home interview of house-hold, inventory
of shopping area, shopkeepers’ personal interview, and other required data are collected. By statistical analysis significant
parameters for different types of commodities are determined for the trip generation of shopping activities and different
models are developed. For the selected area, average daily trips of shopping are estimated based on total population of the
area, total shopping area, average distance from the wholesaler and average daily consumption of the commodities. The
results indicate that it is possible to estimate daily shopping trips for the similar type of residential area.



How to Cite

Parikh M.S, & Dr H.R. Varia. (2016). Developing Shopping Trip Generation Model in Residential Area of Ahmedabad City - A Case Study of Gurukul Area. International Journal of Advance Engineering and Research Development (IJAERD), 3(4), 186–199. Retrieved from